The terms Goals and Objectives are often confused with each other. In fact, we often use the two terms interchangeably. However, knowing the difference can help us to use both in a constructive way, to get us from where we are to where we want to go.
The retail industry provides a unique set of challenges for training. Firstly, retail employees need adequate training on customer service and sales. Secondly, the industry is influenced by changing trends, and aggressive marketing is required to stay ahead of competitors. Retailers need to be quick on their feet with the times and they need to be quick to communicate this across the board.